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& nbsp; & nbsp; & nbsp; approaching 2008 Beijing Olympic Games, the international strength of the domestic commercial institutions have to take the Olympic shuttle bus to get higher profits. However, over the years involved in the Olympic Games from the search business bill, both successfully reached the winner purpose, there are losers lose everything. Nike sports marketing success or failure, can provide sports marketing is "ride" the commercial organization methods and experience. Nike was founded only 30 years, and the old rivals Adidas commercial war, made outstanding achievements. Nike China Liu Xiang is also due to the success of planning a series of activities have been widely acclaimed industry. Success Nike is: do not sell shoes, only marketing emotion. minimum sponsorship of sporting events Since Liu Xiang won at the Athens Olympics, has become the object of pursuit of nu Cheap air jordans for sale merous companies competing, but this time Nike employee and Liu Xiang fraternizing drink and a laugh, because Nike early in 2002, when Liu Xiang still freezing on the media and he signed. at the Athens Olympics, the Chinese delegation of 32 gold medals in 12 Nike-sponsored, including kayaking, tennis and other ground-breaking projects. Why Nike insight into opportunities? Nike's experience is that sports marketing is not a one-time sponsor, but also to be steady and constant innovation. corporate sponsored events often have to spend huge amounts of money. Li Ning, Shanghai GM, GM (China), the farmer Springs, JLF, Qingdao Red Collar Dress as a partner in the Olympic Games, the Chinese Olympic Committee each company shall pay worth 10 million yuan in cash and goods, of which no less cash to 90%. In contrast, very few Nike sponsorship of sports events, but it's brand exposure but never les Cheap air jordan 12 for sale online free shipping s than others. at the 1996 Atlanta Olympics, 12 paid $ 46.5 million of the company was named the official sponsors, including Adidas, Nike did not. At this time Nike has quietly bought up all the prominent position of Atlanta billboards advertise. According to executives at Nike had introduced work during the Olympic Games, Nike sponsored the national diving team swimwear, in fact, Nike does not produce swimwear, but to this end the temporary bought a factory. Indeed, sponsored by the Li Ning Company is also receiving awards won on the championship podium the eye, but many of the media confused the picture freeze beautiful moments in the athletes jumped into the water from the air, no doubt Nike prevailed. mention brand exposure, people deeper impression is Liu Xiang. In his gold medal the next day, the third day, the major media constantly replayed moment Liu Xiang, gold medal, and his cheap foamposites feet magic of Nike shoes is carefully prepared. Nike brand exposure just a small part of all the work to maintain long-term contact with the athletes is much more important. athletes perfect planning case Nike public relations manager Li Yuan Wen original work at Nike headquarters, according to her, 16 buildings are the headquarters of the world's top athletes named. Office lobby displays photos of famous sports stars and trophies; each building on the promenade connecting walls hung with copper statue States Nike signed Players and Biography ...... "tour, visitors feel the pride of these sports is part of their life You will often see the stars move around in the office, they dine in the same restaurant with employees;.. the same gym, like family no staff asked them to autograph, "she said. Employees Nike sports marketing department to run around all day in a variety of training gro Cheap air jordan 12 taxi for sale online free shipping und, can not wait to live together with the athletes. It is also able to identify what Nike excellence of the important reasons. In late May 2004, Nike put Michael? Johnson go to China, then Johnson Liu Xiang feeling in good shape, so Nike boldly develop programs based on this fact. The whole event from June to begin planning to begin in late July to promote, the Chinese team to Athens 10 days ago, began to introduce advertising. In addition to advertising, Nike also designed in Sina News Liu Xiang, Liu Xiang, gold medal after 30 million people go browsing Liu Xiang's every move. While other companies are planning to make endorsements when Liu Xiang, Nike has been the first time provide a comprehensive understanding of the national audience, Liu Xiang's platform. Nike Pan Jianhua, director of the Greater China market, said this is just the opening and Liu Xiang relations. "Our long-term g cheap jordan shoes for men oal is to be able to represent Nike in 2008, Liu conveyed a voice. We are planning four years, which occur when Liu Xiang, he is not professional players, professional players can lay the league a few months. Nike must use appropriate point in time make him appear, and each occurrence has a different story. " classic Nike athletes closely when said Jordan, from 1985 and has already signed more than 20 years, 2005 Nike also go to China for the Jordan High School League champions award. In fact, many companies are also sponsoring Jordan, and consumers are very natural to think of Michael Jordan and Nike together. Pan Jianhua said that the work at Nike 10 years there is an important experience, sports business takes time. "Sport is the emotional nature of business, is that people's excitement, excitement, sadness and joy, and cultivate emotions like love, like, need to accumulate many domesti cheap jordans for sale mens c sponsorship is short-term, but this effect is almost zero, because consumers are very forgetful. If the company selected image associated with their motion, should serve as a long-term investment. "Like the company is now doing" celebrity training hall ", please world each year to China to teach the former Olympic champion, China's athletes guidance, not only a technical level, but also the level of competition mental preparation. Such a company is to maximize the use of existing resources. connotation five seconds outside of a girl in the school cafeteria to buy a piece of cake, she did throw the discus of action in the hands of the plate and threw it out, and then bite the one left in the hands of the cake. This is five seconds Nike ad campaign "at any time" in a segment, the advertising costs are very low, the concept you want to convey is: sports has been integrated into your life cheap jordans for sale . What five seconds ad mean? General business tend to do their own image ad, shouted a slogan or even repeated three times, and Nike has a story. brand manager of Nike's Xu Ying in the company for three years. When it comes to brand strategy, she has been stressed that Nike is in creating and leading a culture. Xu Ying said that a few years ago no shoes Chinese culture. China is a big country clothing, it has always been a pair of shoes with a wide variety of clothes. The secret of Nike shoes to create a culture is to choose the right people to do the right thing. There were a number of children returning from abroad and ordinary people like to do some different things. Nike contact with them, to give them the performance in China. Nike shoes promote culture Another tip is to take full advantage of the power, there is a shoetalk (I'm crazy shoes) Forums Sina, users can tell the above stor Retro jordans for sale y shoes, any brand of shoes can be discussed. consumer acceptance of the culture, to accept your brand fundamentally. Like the US or the UK football NBA has moved far beyond the scope of events, a campaign has become the country's carnival activities. "NBA is a very systematic system, the entertainment, competition, factors stars any one industry contained perfect presentation in front of you." Pan Jianhua said. National High School League Nike in China has been held for several years. Last year, Nike launched the "Alliance concept" and proposed to do YouthCulture (youth culture). Xu Ying said: "There is only one basketball championship, but there are many in YouthCulture can dunk champion may be the best, the best comic strip can also be the most dazzling cheerleader ...... We started construction of the platform. Upon completion, we decided to start the promotion of culture. Only those Retro jordans for sale who have the ability to influence culture to popular. We launched 'Warriors Union' last year, you want to tell the children not only need to have their own style, but also need to have an alliance behind you to help you cheer, you write articles, painting posters Shijiazhuang have a player has organized more than 1,000 people, the Internet got 5000 votes. Only a cultural identity, will have a very big effect. " Nike employees say they at the streets of Beijing to interview the children, they say, Nike really understand them. Nike affecting the children in their very early age was deeply lay imprint brand that affect their lives. after yesterday brought four new color preview, LeBron 13 overwhelmed and new release "geometric Camo" color material, shoe body with black and white tonal geometric pattern modification, sideways is light blue camouflage Posite material blessings, the selection cr cheap jordans online iteria in the white bottom and ice bottom closure, at present did not have the color offering information release, please attention when customer follow-up report. source: sample_gangSponsored link 〈br freshnessmag="" information: TitleFRESHNESS Online Magazine for Mens | Fashion, Sneakers, Gadgets, Art+Design and More (view sites with | FreshnessMag.com similar title Description to content News) Skip Categories Sneakers Footwear Apparel Accessories Gadgets Art Design Videos Fresh & amp; Celeb Features Tumblr Facebook Twitter Weibo Show more Search for: next prev Deep Roots Broad Horizons, Deep Roots, Broad Horizons: A Conversation Keywordsaustin Smith, Danny... Kass, Ethan Morgan, gjermund braaten, Jamie Nicholls, Jan Scherrer, Louie Vito, Nike, Nike snowboarding, peetu Piiroinen, sage kotsenburg, Chad muska, Steve Aoki, supra, halldor helgasson, Jess Kimura, Johnnie Paxson, Justin bennee and Jed Anderson, Billionaire Boys Club, mark McNairy, network_a, Paul Rodriguez, Paul, Rodriguez, life, Kevin, Durant, Nike, basketball, Oklahoma, city, thunder, Nike, sportswear, outlier, air, Jordan, bamitsbernie, Address, Add,, this, site, to, @fre〉, your, favorite, Twitter, listSince its founding in 1906, New Balance, the American sports classic, has been adhering to the fine tradition of exquisite footwear, and has always focused on the integration of cutting-edge technology and traditional skills, the pursuit of the quality of the perfect and perfect . From the brand founder William J. Riley arch supporting device, to provide equipment for the professional track and field team, to the current president James S.Davis to lead the technological innovation in product development, engraved by legendary with 110 years. Looking back on the past, "digital" seems to be one of the most iconic features of New Balance since its inception. In 110th anniversary, New Balance also upgraded from generation to generation classic, introduced 990V4 shoes, uppers, soles, tongue upgrades in many details, in the end of ACTIVE lite and PU combined with the new material, re interpretation of ENCAP technology, brings a great shock experience at the same time, shoe support and stability have been improved, thus providing incomparable comfort. wooden glasses pioneer Shwood recently combined with the American Classic Baseball manufacturer Louisville Slugger, together to bring 2014 spring and summer joint products. Louisville Slugger brand ushered in the establishment of 130th anniversary, and thus overwhelmed this joint product also has a different meaning. Shwood exerts its wooden dominance, while Louisville Slugger also took out the signature product baseball bat, both with "Baseball Bat" as the theme, bring contains two pairs of mirror models (Select and Original) and a baseball bat consisting of a single product limited. It is reported that the mirror models are made of wood used for making baseball bats, and through the laser cutting, meticulous grinding, flame baking, handmade and other processes, and ultimately presents unparalleled perfect texture. is good at "recycled transformation" Nike and an old friend back in front of you. Air Moc, born in 1989, is now returning to the stage after Nike's Tech Fleece blessing. The new colors we are about to meet with are made out of black and gray soles, and a combination of cotton and leather and leather makes the shoes double in texture. 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